⚡LAD Awards 2024 Finalist
ABOUT
Current Brazil presents several problems due to the slavery economic activity that founded the country. As after "abolition" no measures were taken to repair the damage caused to the black population, Brazilians of African descent found themselves desolate, entering a cycle of poverty that continues to this day. In Brazil, black people are the majority of the population in poverty and incarcerated and a minority in leadership positions and in universities.
STRATEGY
Starting from the concept of “unfinished abolition”, I studied the narrative of a need for reparation articulated by the Brazilian black movement. Analyzing the manual production of letters in photographs from the Zumví Afro Photographic Archive, I decided to produce a font, which in addition to carrying within it the DNA of the black Brazilian people, would also rescue for the contemporary a debate that is very important for us to understand our current context.
DESIGN
At first I redesigned the reference "Reparação Já (Reparation Now)" and then, observing the construction characteristics of the letters, I defined the parameters to expand by drawing the rest of the alphabet. As the reference is to a hand-painted banner, it was necessary to create a balance between the accuracy of the typographic rules and the irregularity of the manual line, to have a final result similar to the original, but which adapts to the digital context.
The result is Reparação Bold, a condensed, low contrast typeface that, with a total of 230 characters, covers the character set indicated by ANSI and supports 62 languages.
